Despite the fact that blog platforms like Blogger and WordPress are moving away from CAPTCHA’s (aka those silly puzzles that verify whether you’re human), it looks like one company is trying to make CAPTCHA’s cool again by helping bloggers profit off of every word typed.
ADSCAPTCHA’s™ innovative Pay Per Type™ platform creates profits from CAPTCHA technology. Instead of paying for CAPTCHAs, website owners and developers can make money from every ADSCAPTCHA™ that is typed in full. That’s 280,000,000 opportunities – and counting – every day. [...]
The ADSCAPTCHA™ model links advertisers, website owners and web developers so that everyone benefits. Website owners & developers get high-level internet security and a share of advertising revenues. Advertisers gain the most powerful marketing tool available today, customized to their targeted audience and budget. The ADSCAPTCHA™ experience for the user is more fun and more meaningful than standard CAPTCHAs, which means it is a powerful opportunity to “capture” the target audience. (ADSCAPTCHA.com)
Although ADSCAPTCHA is not the first to envision merging word puzzles with ads (as Confident Technologies is also attempting to do this), they probably will not be the last which means that bloggers will soon be arguing whether CAPTCHA’s are still relevant (now that there is money on the table).
Since there seems to be a loyal fan base devoted to CAPTCHA’s (note: I use to be one until I encountered Akismet by WordPress), here are a few reasons why bloggers should (and should not) use CAPTCHA ads for their blogs. read more
Google have acquired reCAPTCHA, the CAPTCHA spam stopping service that gives you a visual presentation of words scanned out of public domained books. You know the kind, that nasty image where you have to struggle to read the letters you have to input in a field to validate that you aren’t a spam bot. I like reCAPTCHA and use them when CAPTCHA functionality is needed, a necessary evil sometimes, but no universal solution nonetheless.
Maybe Google can make it work even better? After all, they have a huge amount of content to pull from thanks to Google Books, maybe that can help? Personally I doubt it, Google hints to why they are in fact buying reCAPTCHA in the announcement post (bold added by yours truly):
So we’ll be applying the technology within Google not only to increase fraud and spam protection for Google products but also to improve our books and newspaper scanning process.
That being said, I remain slightly optimistic that Google can make reCAPTCHA a better solution when a CAPTCHA is needed.
The method works by using an army of zombie PCs (those that have been compromised by malicious software and can be remotely controlled) and a remote computer server to handle image decoding.
It’s not the first time Microsoft’s system has been compromised, and it likely won’t be the last. Other online accounts aren’t immune either. Spammers need lots of fake accounts in order to send emails and publish splogs. read more
CAPTCHA is that annoying technology that asks you to type the characters in an image in a field to post a comment, get an account, or whatever. It’s a spam fighting tool, and one of the more successful ones I might add.
TIME’s got a piece on CAPTCHA which should be pretty interesting reading if you want to know about where it is originating, and what is being done to make sure that it stays successful. Personally, I hate it, but it serves its purpose and probably makes the web a better place, don’t you think?
While most of this ongoing series on WTF Blog Clutter has been focused on the blog sidebar and design elements, a big clutter element is the continued use of the CAPTCHA with comments with the misguided belief that it would stop comment spammers. NOT.
CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, created to ensure that humans can read the letters and numbers in a way that computers can’t, so automated scripts and bots can’t leave a comment on your blog. Pass the test and you’ve earned the right to comment. Except that the CAPTCHA techniques have been broken and bypassed easily by computers for years. read more
Let’s analyze the shady data processing economy of India, discuss exclusive photos of Indian workers breaking MySpace and Google CAPTCHAs, and take a tour inside the web applications of several Bangladesh based franchises, whose team of almost 1,000 international workers is actively soliciting deals for breaking Craigslist, Gmail, Yahoo, MySpace, YouTube and Facebook’s CAPTCHA, promising to deliver 250k solved CAPTCHAs per day on a “$2 for a 1000 solved CAPTCHAs” rate.
The story goes on to examine a few different “de-CAPTCHA” firms and has pictures of the workers and links to their websites.