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April 23, 2009

Google developing category filtering for AdSense ads

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Google has announced that it’s launched limited beta testing of a new feature: the ability to filter certain categories of advertising so that they don’t appear on a publisher’s site at all.

Google says that this is one of the top requests from publishers, explaining:

Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.

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August 29, 2008

WTF Blog Clutter: Are You Ignoring Your Uncategorized Category?

The WTF Blog Design Clutter continues with a look at your uncategorized category. Have you been ignoring it lately?

Most blogs start life with a single category as an example called “Uncategorized”. I don’t know why or who started it, but it’s a dumb category name, especially if users don’t know they can change it from the start. It could be called General, Topics, Articles, Stories, or a lot of other non-specific labels. Unfortunately, it is Uncategorized and we’re stuck with it.

With more and more people covering their categories and tags into heat maps or clouds, they often choose the design look emphasizes your most popular categories or tags in the largest, most bold font. For many, the word most emphasized in these category clouds is Uncategorized. read more

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