April 15, 2011
As we talked about last week, whenever you post a blog entry, upload a photograph to your Flickr account or post a video to YouTube, you’re creating copyrighted work and sharing it with the Internet.
As the creator and copyright holder of that work, you have certain rights and protections over it, including the ability to bar others from making unauthorized copies or publicly display/perform the work.
However, you might not want to enforce all of those rights. For example, you might be perfectly happy to let others copy your work and post it on their sites provided they give attribution back. Or, you might be happy to have them print out copies for their personal use so long as they don’t attempt to sell them.
This is where content licensing comes into play. It’s the means by which you give someone (or everyone) a certain amount of rights to use your work even though that use, without your permission, would have been a copyright infringement.
As such, it’s important to understand the basics of copyright licensing and what some of the options are out there. This is so you can maximize what you get out of your writing and, equally importantly, prevent misunderstandings and accidental infringements by others.
With that in mind, here’s a basic rundown of what you need to know to be savvy about content licensing on the Web.