Foursquare co-founder Dennis Crowley believes the company can survive in the local search business by pulling in API data from third-party developers who use the company’s platform to generate location based data.
Speaking at a keynote presentation at South by Southwest Crowley explained:
“If people think it’s all about mayorships, that muddles the story. We’re starting to put a lot of that stuff in the background.”
Foursquare currently provides its API to more than 40,000 developers who utilize the company’s 50 million points of interest.
Among Foursquare’s users are the Twitter-owned Vine, Facebook’s Instagram and mobile network Path. [Read more…]