Does Your Blog Have to Be Cheesy to Be Popular?


As someone who is somewhat new to the world of blogging, I found myself questioning many of the great blog posts. I assume that the blog community deems an article “great” when it gets more than 50 tweets or a lot of LinkedIn shares. The articles had great information, but there was one thing I couldn’t get past—the cheese. The majority of these articles had a long introduction that was cheesy and then a conclusion that summed up the cheesy metaphor. While some articles were clever and creative, I found the majority to be cheesy.

I continued to write my own blog posts and as time went on, I found that I was beginning to sound cheesy. I wanted something original, so I would force some extended metaphor onto the article. It started to seem as though this type of language was the mark of a good blog, so I began to adopt this tone. This led me to wonder: Have all the other bloggers done the same? Does anyone really like a cheesy sounding blog post, or is that just expected?

I decided to weigh the pros and the cons of the issue to see if the annoyance is actually beneficial:

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