The program allows users to follow 30 Minutes or Less via the location based service and then check in at “movie-themed places” such as pizza parlors, banks, food trucks, screenings and of course movie theaters on opening weekend for the movie. As users check into the “movie themed” locations they will receive a 30 Minutes or Less badge and will also have the option of accepting special incentives from affiliated movie theaters.
Colombia Pictures also says that certain theaters may offer special promotional materials for users who check in during the movies opening weekend, although what those specials may entail are not known.
There’s also a cash prize incentive for people who take part in the promotion, users who unlock the 30 Minutes or Less badge can win a grand prize of $3,000. [Read more…]