This Is Your Brain on Social Networks

A British neuroscientist at Oxford University, Susan Greenfield, is warning that social networking sites such as Facebook, Bebo, MySpace and Twitter are damaging the brains of young people.

Among the damage being caused:

– Shortened attention spans
– A lack of empathy
– Need for validation from others

What does this all mean? In her expert opinion, the advancing popularity of social networking can impede the ability of younger generations to communicate effectively in person.

Talk about taking the social out of social networking!

In her words…

“I often wonder whether real conversation in real time may eventually give way to these sanitised and easier screen dialogues, in much the same way as killing, skinning and butchering an animal to eat has been replaced by the convenience of packages of meat on the supermarket shelf.”

Ms. Greenfield also warns of a link between the rise of Internet use and increasing levels of Autism and ADHD.

Does the growing popularity of social networking worry you? Are you concerned about the next generation and the way they will communicate?

Exploring Social Media: It Starts With One

social media - one to one relationship is better than one to many

social media - one to one relationship is better than one to manyA lot of early web adopters understood community right away. It’s the chance to reach hundreds, thousands, no – millions.

Unfortunately, most got it wrong. A web page isn’t like a television ad, reaching out to million of viewers at one time. A web page speaks to the one, a single representative of a community.

A community doesn’t start with millions. It starts with one. If you serve the one, the one will tell one, who will tell two, who will tell six, and so on and so on. If you don’t serve the one… and each one after… bye bye, community.

Social media is about the social as well as the community. This means that you have to service the individual’s needs for them to come together as a whole.

Today’s businesses have to do a total rethink. It no longer is about serving their market, it’s about serving the like-minded individuals as a collective. [Read more…]

Exploring Social Media: Social Media Tools


princessphoneIn the early days of the telephone, you had one choice. It was big, black, and usually screwed to a wall. As the telephone grew smaller, it left the wall and sat on a desk, then moved from the desk to a bedside table with the popularity of the Princess telephone in 1959. The spinning dial was awkward to use, and the phone changed again with the introduction of buttons known Touch-Tone, the birth of today’s button pushing communications world.

Today, there are hundreds and hundreds of telephone choices, from corporate telephones with video and conferencing abilities to micro-mobile telephones that fit in your ear.

If Alexander Graham Bell walked into one of today’s Radio Shacks or telephone buying shops to see all the various choices in telephones, he’d be impressed but seriously overwhelmed. When you go online to explore your social media tool options today, you are overwhelmed, too. [Read more…]