A Fresh Take on Business Marketing Strategy: Alternative Topics for Company Bloggers

company bloggers

company bloggers 

While your blog doesn’t necessarily have to be Pulitzer-prize worthy, it should certainly be value-laden. When readers finish the post, they should feel that they’ve either learned something from it or have been thoroughly entertained.

But with so many businesses now realising the value of blogging, we’re starting to see the same old stuff being churned out time and again. Recurring topics are hardly surprising given the amount of updates required of a well-maintained company blog. [Read more…]

Google’s Matt Cutts offers three tips for ‘Company Blogging’

Google’s Matt Cutts writing on his personal blog offers up three tips for company blogging.

His best tip is #2:

Don’t trash talk a competitor.

Your product should be strong enough that you don’t have to diss a competing company. Back in 2002, an article in the Boston Herald showed up about another search engine. The article claimed that “The entire XXXXXXXXX Catalog is updated every 9 to 11 days.” I knew for a fact that wasn’t true and at first I wanted to rip that claim to shreds like a bulldog. But (with the advice of some wiser Googlers), I decided to take the high road instead of picking a fight. In fact, claims like that motivated Google to be fresher and faster. Now I believe Google has the freshest index of any of the major web search engines.

What advice would you give someone blogging for/about their own company or employer?