If you ask me, content marketing should be hailed as the buzzword of the year (or the past few years). The popularity of the word – and activity – has been on the rise for a while now, and it seems it’s not going anywhere soon.
Content marketing is not limited to companies wanting to expand their customer base anymore. Individuals who make a living – or want to make a living – out of their blog(s) also lean on content marketing to reach their goals. Sometimes they outsource, often they learn the ins and outs themselves.