October 24, 2014
This is a great year for content marketing as more bloggers and brands begin to truly understand its value as well as the quality and creativity required to make it work and engage and entertain audiences. Major brands like Chipotle and Microsoft are raising the bar for what passes as marketing and branded content while bloggers like Pat Flynn and Neil Patel also prove the real meaning of quality content and responsive community management. While “content marketing” may seem to be a new concept to many, it has actually been around for more than a decade. Certainly the most basic form of content marketing began as merely blogging and anyone a decade ago with a consistent flow of content stood a chance of making it big. However, now with the barrier to entry practically eliminated, almost anyone with an internet connection can start pushing content for the world to consume; on the basis of fun or for profit.
With this explosion of volume in content being both produced and promoted, the web has gotten very noisy and average content for the most part is being ignored. Bloggers and other content producers will need to step their game up, recognizing and employing what’s proven to work along with a little tenacity to push the limits and status quo and try something new. read more
Tags: Content marketing, Mobile-friendly content
August 2, 2013
Content marketing is all the rage these days – but what exactly is it and how can it be scaled to be profitable? We had the opportunity to interview Noelle Schuck, the Editor-in-Chief at iAcquire, a NYC and Phoenix-based digital and content marketing agency. As the Editor-in-Chief, she manages content journalists, SEO strategists, and editors who create custom content on behalf of clients, publishers, and their audiences.
What’s it like leading a team? How do you manage your time, and stay on track? Any particular tools you recommend?
I manage 21 people on iAcquire’s Editorial team: four content strategists, three assignment editors, seven writers, six editors and one infographics specialist. We also use a network of freelance writers. Our editorial team is one branch of our agency’s holistic digital marketing offerings. Our role is to create relevant, informative, and timely content to clients across multiple industries.
We are a high-volume business, so every one of us has to be an expert at time management. For years, I was a big Dayrunner devotee and never left home without my big, bulky planner. Now I’m in heaven with the project management, time management, and task-oriented apps that fit on my iPhone and iPad. As an organization we have all migrated to Google apps (Gmail/Google calendar) and Trello. read more
Tags: Content marketing, iAcquire, Noelle Schuck, seo tips, Social Media
June 5, 2013
Content marketing is a crucial part of the success of your website. Without it, you will have to rely on unreliable methods of marketing your website’s content – which only results in your content not being seen by your intended audience.
You need content marketing to promote and develop awareness for your content. Here are five tips that will help you improve the content marketing efforts for any website (whether you had it made or you created it with IM Creator): read more
Tags: business, Content marketing, Editorial calendar, Facebook, Marketing, Social Media, target audience, Web content