Content isn’t king by itself. As much as the phrase has been thrown out there, there is no denying its truth.
You can’t win your audience and customers without applying certain techniques to bring your great content out in the open. It’s not enough to write and publish the content on your site or blog and expect your target market to find your post from over billions of pages online.
One way to deliver your content straight to your readers is to implement the best search engine optimization practices. By doing so, you increase the chances of your content to rank on top of search results for your chosen target keyword. The higher you rank, the more chances that your audience searching for your keyword will click on your great content.
While we have provided a link to the best SEO practices observed by most website owners and bloggers, below are some of the more obscure but equally important SEO techniques to supplement your content.
Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:
Blogs benefit immensely from being constantly updated, and yet it’s also one of the more difficult things to do with a fair amount of consistency.
If you are working on your own personal blog as a means of creative expression or just chronicling your own experiences, you’ll find yourself blogging on and off — depending on the ebbs and tides of your life. That is perfectly fine and understandable because it is virtually impossible to have a life where things are happening all the time and still be able to write 35o words about it.
But if you are blogging professionally, clients will appreciate a fair amount of regularity and coherence within a framework of targeted results that lead to the achievement of a goal or goals. Clients will appreciate a well thought out plan and the accomplishment of work that is consistent with the plan.
Sure, it sounds like work and it IS work, but having a plan and working according to plan can actually minimize the time you spend working and maximize productive offline time — which is, really, everything that happens outside the frame of your computer screen. Moreover, working according to a plan can enable you to have more fun while doing work.
As we talked about last week, whenever you post a blog entry, upload a photograph to your Flickr account or post a video to YouTube, you’re creating copyrighted work and sharing it with the Internet.
As the creator and copyright holder of that work, you have certain rights and protections over it, including the ability to bar others from making unauthorized copies or publicly display/perform the work.
However, you might not want to enforce all of those rights. For example, you might be perfectly happy to let others copy your work and post it on their sites provided they give attribution back. Or, you might be happy to have them print out copies for their personal use so long as they don’t attempt to sell them.
This is where content licensing comes into play. It’s the means by which you give someone (or everyone) a certain amount of rights to use your work even though that use, without your permission, would have been a copyright infringement.
As such, it’s important to understand the basics of copyright licensing and what some of the options are out there. This is so you can maximize what you get out of your writing and, equally importantly, prevent misunderstandings and accidental infringements by others.
With that in mind, here’s a basic rundown of what you need to know to be savvy about content licensing on the Web. read more
AOL’s acquisition of Huffington Post hasn’t been without consequence. 30 AOL owned brands have been squandered, 900+ laid off and others axed in favor of journalists.
The $315 Million acquisition of Huffington Post is part of a new path for AOL. In the past few months, Tim Armstrong released an internal company document detailing the new content direction AOL would be taking. The document came under fire for exploiting popular trends and churning out knee-jerk Blog posts in favor of increased traffic and revenue.
Huffington Post, which is powering AOL’s new content revamp has folded or absorbed 30 AOL brands. In the aftermath, 900+ AOL employees have been laid off and more face the axe. Freelancers employed by AOL are left wondering what their fate in the new company is.
The buyout can only lead to positive things for all YouTube users as Green Parrot Pictures’ expertise is improving video quality on content such as streaming movies. Google aims to not only improve the quality of uploaded videos but also the speed at which they are streamed.
Google does not take a stance on what content it displays through search results. Content curation is something the search engine company staunchly opposes as it would dramatically alter the quality of its search results.
AOL made waves a few weeks ago when an internal document titled “The AOL Way” was published and detailed the company’s intended direction for content creation. The gist of the document doesn’t look pretty: Is AOL on a content downward spiral?
BusinessInsider, which obtained the leaked “AOL Way” document breaks down the calamity. Writers are expected to put page views and revenue generation over great content. While great content and high revenue are often synonymous, AOL is taking a different approach and separating the two in the hopes of manufacturing blog posts in the most efficient way possible while expecting results only a New York Times best selling author could deliver.
While the big boys of publishing are looking at methods of walling their content and then charging for it, smaller publishers such as bloggers will often look to making money from at least some of their content.
With this in mind, GoPayforit has launched its mobile small payments service in the UK, which allows content owners to sell content online and charge very small amounts (micropayments) for it.
It’s simple to set up – site owners add some code to their blog template – and then both pay-as-you-go and contract mobile phone users can purchase the right to view protected content via their mobile phone credit.
Purchasers enter their mobile phone number online, receive a PIN via SMS, then enter the code online in order to read the content. It’s supposed to be much quicker, and more secure, than messing around with credit card payments, even via a service such as PayPal. read more
It’s not the first time that a news organisation has called for Google’s index to be purged of its stories, but Rupert Murdoch, chairman and CEO of News Corporation, has a definite financial motive for his recently publicised stance.
Calling Google a “parasite”, and questioning whether its use of excerpts constitutes fair use, he said that when News Corporation had found a way of making money from its arsenal of news sites.
In his tirade against other established corporations, he said that they merely “stole” stories from newspapers and that News Corporation would be suing them for copyright.
I’m sure the BBC will be glad to hear that they’ll actually have to “spend a lot more money on a lot more reporters to cover the world” when in fact they already do. read more