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September 8, 2008

Aggregator Feeds Us TechCrunch50 Stories

Is this the future? The TechCrunch50 Aggregator feeds us stories from the blogosphere and the social web that are tagged “techcrunch50″ or “tc50″, which is really cool. Sure, it is mostly tweets up front, but you can sort it. Perhaps this is the future, a mashed up feed of specific events. Sean Percival built the service, and naturally it hit TechCrunch as well.

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May 2, 2008

Link-In Your Blog to the Business Community

Last week I participated in a panel to talk about the use of social media for your business. Specifically, we addressed the needs and questions of entrepreneurs, solo-preneurs, and small business owners. This demographic tends to be in much closer contact with their customers than your average person inside a large organization. By closer contact, I mean they would be in touch with what their customers want and needs. That would allow them to be able to provide content that is useful and valuable to those customers.

You may be in tune with your readers on a consistent basis and have plenty of content ideas. Yet, every blue moon, we all hit a dry spell. What do you do then to find ideas for posts? More importantly, how do you know that those ideas are valuable to the readership you are working on attracting?

The answer may lie in the questions - and can find plenty of them about a wide range of topics on LinkedIn. If you already have a professional profile on LinkedIn, you can go in and look under “answers” in the main navigation bar and select “answer questions”. Then scroll down the questions and find one or two that speak to your knowledge and experience. Pick one question and develop an answer-post.

Once you’re done with writing, select the payoff from your post - the place in it where you actually give the answer - and post it as a reply to that question. Then link your published post at the bottom of it for those readers who want to know more about your thought process, and how you got to the answer. Let’s look at two examples.

Craig Peters inquires about Conversational Marketing:

I believe this will be THE buzzphrase of 2008, but like other buzzwords — “viral” in particular — it’s open to gross misinterpretation and misuse.

So: What do you believe “conversational marketing” to be? Is behavioral targeting (which was a huge component of a conversational marketing discussion here at ad:tech yesterday) part of conversational marketing? (I would argue no.) How do other tactics you’re using fit in to “conversational marketing” as you see it?

The Cluetrain Manifesto said it a decade ago in a pithy way: “markets are conversations.” Mainstream agencies and marketers are starting to awaken to this notion.

What, in your view, constitutes “conversational marketing”?

And now look at the answer from Eric Holter with a couple of links to his newsletter, where he has covered the topic in more depth. Let’s say you blog about conversational marketing - helping flesh out an answer would start getting you noticed by people who seek that kind of expertise - on LinkedIn and at your blog.

Another good question from Chris Kieff on How Your Choose an Internet Marketing Consultant:

How do you choose an Internet Marketing consultant?

What are the 3 top factors you would use in hiring an outside Internet Marketing consultant?

Some ideas:
Referral from a trusted source.
Examples of work.
Worked with before.
Referral from LinkedIn or other network.
Proposal contents.
References.
Like their haircut.

You can see how the question is already good fodder for a list post. Ian Lurie responds with a pretty good set of questions, in turn. Eugene Rembor numbers qualities.

This technique may help you especially when you new to blogging and are looking to have a number of solid posts right off the gate. LinkedIn may be just what you need to get content ideas and a general flavor for the type of discussion that would ensue. Would you link to someone’s LinkedIn profile in your post? I would, and I have. Although they might not be able to find the link as we do with blog entries via Technorati, they may have set up Google alerts for their name or the name of their business. In that case they would find your post and may choose to join the conversation there.

New media is about linking and increasingly we are interlinking among different tools. To reach out to the business community, make LinkedIn part of your content strategy.

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April 28, 2008

Darren Rowse’s Speed Posting: Great Reader Interaction or Lazy Content Pushing?

I’m intrigued by Darren Rowse’s 3 minute blog posts, dubbed speed posting. The idea is that he’s answering a reader question in 3 minutes and then pitches the question to his readers, interaction in the comments is awarded with the chance to win one of three ProBlogger Books.

I’m intrigued because I can’t decide whether it’s a nice touch and something that really benefits the readers, or a PR stunt for the book as well as a way to push out easy updates on the blog. I like to believe the former, but am having problems forgetting about the fact that more in-depth answers from Darren would be a lot more interesting to read.

read more

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April 15, 2008

Blog Content vs. Typos

Filed as News with 13 comments

Career blogger Penelope Trunk recently had an interesting post outlining five reasons why typos on blogs are a fact of life and that complaining about them is “stupid.”

From spell checker dropping the ball to the age-old argument that spelling is not tied to intelligence, Penelope goes as far as warning about the dangers of perfectionism.

If errors bother you a lot, consider that you might be a perfectionist, which is a disorder. Perfectionists are more likely to be depressed than other people because no amount of work seems like enough. They are more likely to be unhappy with their work because delegating is nearly impossible if you are a perfectionist. And they are more likely to have social problems because people mired in details cannot look up and notice the nuances of what matters to other people.

It is my belief that the majority of bloggers would rather spend their time coming up with something interesting to write about rather than looking up the difference between a colon and a semi. Plus, since many bloggers have adopted English as a second language, you can’t expect things to be perfect. However, I do admit that I take notice of typos on several top blogs and scratch my head over their level of caution. While it doesn’t make me doubt the validity of what they are talking about, it does raise a red flag.

What’s your take on typos? A fact of life or an unacceptable practice?

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