Britain is currently facing a surge of criminal bigotry. Nearly every day, we hear another story of hate speech spewing as the church debates the inclusion of gay clergy. The latest story involves Jayne Ozanne, one of the leading campaigners for LGBT equality in the Church of England. According to Curve magazine, Ozanne has reported a hate crime to local authorities.
You’ve probably heard the idea that controversy sells, but at the same time, controversy is scary. Branching out with a new idea or polarizing opinion makes your brand vulnerable, and runs you the risk of alienating a major section of your audience. However, there’s a distinct advantage and an enormous value to producing controversial content, especially when compared to the alternative—without controversy, you’re either sitting on the fence, or telling audiences what they already know. [Read more…]