I think we can all agree that online marketing bloggers – due to the very nature of the topic they specialize in – more than any other bloggers (in general) know almost exactly what blog posts need in order to rock. It’s the marketing blog posts we turn to when we need help to be better bloggers. [Read more…]
Conversion rate is a very important metric you need to be analyzing and aiming to improve when building and marketing yourself, content and services through your blog. It is a measure of how effective your content is in getting readers to interact with you and your services, or whatever else it is that you want them to do. Whether it’s a share, email subscribe, purchase or comments. The targets are all up to you. The metric is calculated by dividing the total number of conversions by the number of visitors to your site or specific page.
Your entire blog’s purpose, reason for being and level of success can be summed up in this single metric. Bearing in mind that your targets and goals are entirely up to you. Another site’s key performance indicators may not be yours. Only you can measure your success. [Read more…]
If you want to take your website beyond amateur hour, you’ve probably already realised that it’s not enough to get lots of people to visit. If it was, black hat SEO techniques (like putting ‘free porn sex hot girls free car win’ in white text on a white background) would be more excusable mistakes.
But here’s the kicker: it’s not enough. Not only do you need to very quickly convince a searcher that your description in the SERP is their perfect match – you also need them to continue believing that when they arrive at your site.
I’ve got a few pieces of advice to help you get that conversion rate up. [Read more…]