Conversion rate is a very important metric you need to be analyzing and aiming to improve when building and marketing yourself, content and services through your blog. It is a measure of how effective your content is in getting readers to interact with you and your services, or whatever else it is that you want them to do. Whether it’s a share, email subscribe, purchase or comments. The targets are all up to you. The metric is calculated by dividing the total number of conversions by the number of visitors to your site or specific page.
Your entire blog’s purpose, reason for being and level of success can be summed up in this single metric. Bearing in mind that your targets and goals are entirely up to you. Another site’s key performance indicators may not be yours. Only you can measure your success. [Read more…]