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February 26, 2009

Year of Original Content: FairShare Helps Track Content Theft

FairShare logoIn honor of my declaring war on content theft with the Year of Original Content,” FairShare is offering a limited number of free registrations for readers to try their copyright infringement tracking system currently in private beta testing.

Jonathan Bailey recently reviewed FairShare and said:

FairShare, unlike Attributor’s current business service, is targeted at bloggers and Webmasters who want to track how their content is being used and where, but do not require advanced tools and filtering. It works with Creative Commons licenses and tracks where content reappears, how much is used, if the content is linked and if the site displays any advertisements.

Though the service carries with it many different limitations, for bloggers that can not afford or don’t have the time to use a more advanced system, it is likely a very good choice.

FairShare creates a feed based upon your blog’s URL that is matched against the sites that FairShare monitors and tracks across the web, comparing the content against the original by checking the number of words copied, whether or not the matching site links back, if there are ads on the site, and other copyright violations in accordance with your selected Creative Commons license. FairShare supports all six v3.0 Creative Commons licenses. read more

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February 23, 2009

The Year of Original Content: How to Fight Back Against Abusers

This blog has no brain - use your own - caution signI’ve declared this the Year of Original Content and I’m inviting you to help join the fight against those who abuse our content.

Scam, spam, splog, and scraper blogs are big business, taking in $3.2 billion dollars in 2007 just in the United States. Russia, China, Zimbabwe, and other countries are generating even more money with a variety of Internet scams. Many of these sites and blogs use our original content to generate that money, often from blogs that have no advertising nor direct income – making money from our hard work.

It’s time to fight back. It’s time to be proud that you are the unique voice in the wilderness. It’s time to honor your hard work and declare, “I decide who can and can’t take advantage of me!”

Here are some ways you can join the call to celebrate original content and fight back against those abusing our content without our permission. read more

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February 18, 2009

This is the Year of Original Content

This blog has no brain - use your own - caution signI’m working on my annual Things I Want Gone from the Web article and I’ve personally designated this “The Year of Original Content.” We’re done playing around with feed scraping and autoblogging.

The blog echo chamber effect of someone blockquoting and linking the same content as a recommendation, echoing through the web without original content, is a beginner’s mistake. Don’t do it. Always add your original voice and content to your recommendations, telling your readers why it is important to leave this blog and go to another, then come back for more.

Google took action to penalize duplicate content within a site and between sites, and added bonus points for original and unique, appropriate and relevant keywords around links, especially link lists, rewarding original content providers with nicer PageRank scores. Similar actions are being taken by other major search engines, directories, and legitimate content aggregators.

As a serious blogger, you’ve learned the lesson and stay focused on creating original content. You link to other people’s content appropriately, taking care to protect their copyrights and not confuse your reader’s, putting other people’s content in blockquotes with clearly indicated links and credits.

For scammers, scrapers, and plagiarists, other people’s content has turned into a major money-maker as they use other people’s content for financial gain and misdirection. read more

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September 2, 2008

Tracking Scrapers Together Through Trackbacks

A blog post linking to one of my blog posts has been scraped dozens of times. Recently, it was scraped by eight different sites in the same day. The eight trackbacked sites turned out to have a single owner/webmaster using their auto-blogging scraper across multiple splog sites. I’ve let the blogger know – after the second time it happened – and now that it’s happened multiple times, it’s time to change strategies.

It’s now time to work together.

Have you received multiple trackbacks over time from an blog post with a link to yours and the investigation finds that it isn’t the original site but a scraper? What do you do? read more

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