April 25, 2007
With yesterday’s news that UK small businesses are taking up blogging to promote themselves and interact with customers, British Telecom are jumping on the bandwagon with the launch of their Tradespace service.
Hoping to appeal to 90% of UK businesses with less than 50 employees, the service offers unlimited blogging, two podcasts, five photos, and a single community hub. There’s also a paid option which, for £15 (about US$30) per month, offers more features including Click to Call and SMS capabilities. As this is a new service, other details are a bit sparse at present.
Tags: Corporate Blogging
April 24, 2007
1&1 Internet, a UK Internet hosting company, has released figures suggesting that British small and medium-sized enterprises (SMEs) are turning to DIY-style online marketing techniques, including blogging, RSS, and search engine marketing.
Considering just 1&1’s business customers, over 1,300 new business blogs have been created each month since December 2006.
Tags: Blogging, Corporate Blogging
April 4, 2007
One contentious issue is whether bloggers should get paid by companies to review their products and services, and how much disclosure they should give.
Sites like Review Me and PayPerPost are already up and running, and now a Danish company has set up a similar service that seems to be servicing European companies and bloggers.
Tags: Blogging, Corporate Blogging
March 20, 2007
Dell announced the launch of Direct2Dell Chinese, becoming the first computer systems company to open a corporate blog in Chinese. The new blog was announced on the eve of Michael Dell’s latest visit to China.
“By listening directly to Chinese customers through digital-community tools and networks, Dell can deliver better, more customized products and a superior experience,” said Michael Dell. About one-fifth of the world’s population speaks Chinese.
At Direct2Dell Chinese, bloggers from Dell management, engineering, customer care and sales will blog about products and services, discuss IT trends, share work and life experiences, and listen to customers’ feedback. Readers are encouraged to suggest topics and leave comments to interact with Dell bloggers.
We can only hope that all these blogging can resurrect Dell to where it used to be. read more
Tags: Bloggers, Blogging, China, Corporate Blogging
March 16, 2007
If you’re a blogger with a decent readership and a prominent search engine ranking, you’ve probably encountered someone like me. Someone who sends you emails asking you to write something nice about one of my clients.
If you’ve got a huge readership you probably get a truck load of these requests.
PRs already have access to huge databases (formal and informal) of pretty much all the media in their country/market that could write about the client. Most of them have to speak with the media and have good relationships with them as well.
Why would they want or need to go to the trouble of finding a blog like yours, reading it for an hour or so, finding your contact details and then “pitching you” on their client?
Tags: Bloggers, Corporate Blogging, Journalism, Public Relations, Technology
Popular British high street and online fasion retailer got five per cent of its visitors directly from its MySpace profile page last year, making it the number two source of traffic, according to a report at BizReport.
That’s up five times on the previous year, and double the traffic received from MSN and Yahoo searches combined.
Tags: Corporate Blogging, MySpace
March 6, 2007
The adoption of social media technology by mainstream media organizations continued as Pluck Corporation announced that USA Today has incorporated Pluck SiteLife and Pluck BlogBurst into its newly redesigned USAToday.com site.
Pluck BlogBurst and SiteLife solutions are designed to help publishers actively engage readers and greatly expand open content offerings to build online audiences. Pluck SiteLife helps publishers solicit audience interaction and gather reactions related to their site content through an integrated social media platform that plugs easily into branded digital properties. Pluck SiteLife includes reader blogs, photo sharing, content ratings, reader comments, personas, forums and more. Pluck BlogBurst is the world’s largest blog syndication network, with more than 3,400 top-tier blogs serving a vast breadth of content to major news outlets, magazines and broadcast networks worldwide. read more
Tags: Corporate Blogging, Journalism, Publishing, Social Media
February 14, 2007
From 31st December, 2007, a new European directive aimed at increasing consumer protection comes into effect. One area it tackles is that of fake blogs (flogs – oh please), web sites, and reviews.
What this means in practice is that it will be against the law for businesses to post reviews of their own products and services, or to set up fake blogs and web sites that purport to be written by an independent member of the public.
Tags: Corporate Blogging, Legal
February 13, 2007
A UK-based learning and development consultancy has called on its peers to begin blogging. Righttrack Consultancy believes, as I’m sure most of us do, that blogs are a vital communication and learning resource and should be exploited.
They say that readers see blogging organisations as being more human, and having a personality, passion, and realism, and that Training and HR (Human Resources) should find the medium ideally suited as individuals are able to interact and share their learning experiences.
Tags: Corporate Blogging
January 29, 2007
Over at Problogger, Darren answers the question whether blogging for money is a passive income. Though I would generally agree in his approach to discussing the matter, I’d like to present a new angle which I was surprised Darren did not delve into considering he’s one of the founders of the b5media blog network. read more
Tags: Blog Marketing and Monetization, Corporate Blogging, Professional Blogging