Corporate blogging can be tricky sometimes. One on end you have a brand’s image, red tape and potentially legal department to consider; on the other you have an audience to connect to. How do you balance them out?
Understanding what the company or brand is, being consistent and scheduling your content will make your job a lot easier and the client happy.
Eat, Live, Breath The Company
Bloggers and copywriters are generally creative folk but there comes a point when acting on your own will become a problem. You have to consider the company you’re writing for and even take in to consideration how much of an impact your connection makes. By doing so you walk a very fine line between creatively charged blogger and soulless marketing drone. Your happiness and to an extent your creativeness depends on you working for a company or brand you love. If it’s nothing short of passion, you’ll be miserable because your work requires to eat, live and breath the brand.
You will be writing on everything great about the company or brand and that means no fudging up facts. Even thinking you can get away with a little white lie now and then is a clear indicator you’re losing faith in something you should be wholeheartedly standing by. Even worse, someone is going to find a hole and not only point it out but Tweet it.