August 24, 2008
Danville Area Community College, a small junior college located in Danville, Illinois, is following one of the latest trends – using social networking tools such as Facebook and Myspace to recruit students.
An article in today’s Danville Commercial-News tells the DACC story:
So this summer, Danville Area Community College Marketing Director Lara Conklin decided to meet prospective DACC students where they spend a lot of their time — on social networking pages.
DACC now has its own facebook.com and myspace.com sites.
The pages seem to be working.
DACC, a male, single, 61-year-old Virgo, has 65 friends, according to Myspace. Facebook lists more than 200 friends, Conklin said.
The DACC accounts were added to the social networking sites a little over a month ago, so any direct marketing success as a result has yet to be determined.
The college considers the experimental program a success so far…