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September 4, 2008

Darren Rowse on making money via affiliate programs

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Over at Problogger, Darren Rowse has an excellent two-part series on how to make money with affiliate programs.

Part One:

1. Relevancy between Audience, Product and Content

One key to high conversion when promoting affiliate products is to align as much as possible the needs of your audience, with the product that you are promoting and the content being produced on your blog.

Part Two:

2. Track What Your Readers Respond to

Yesterday I mentioned that instead of just promoting an affiliate product once that it can be worth running a series of different types of posts to promote it over time. The beauty in doing this is that you begin to see what your readership responds to. You might find that few people sign up for a product when you first announce it but when you write a review that sales increase. Alternatively you might find that when you offer a bonus they sign up more or even that they respond to you doing an interview with the person behind the product. The key is to try different things but then to watch how they convert.

Excellent advice all around…

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August 20, 2008

Want a blogger job? Take it seriously

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Over at Problogger, Darren Rowse writes on the topic of blogger jobs in a post entitled “Applying for a blogger job? Take it seriously!”:

Ultimately my main advice to bloggers wanting to get a blogging job is to take the application process seriously. Treat it as though you are applying for any job.

Advertisers are not advertising on the Job Boards simply for fun or looking for sub par bloggers. They are businesses looking to hire professionals. Present yourself this way and you’ll stand out from the crowd and give yourself every chance of landing yourself a blogging job.

In his post, Darren also references a earlier post of his from 2006 on how to apply for a blog job. Great advice all around from Darren.

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April 28, 2008

Darren Rowse’s Speed Posting: Great Reader Interaction or Lazy Content Pushing?

I’m intrigued by Darren Rowse’s 3 minute blog posts, dubbed speed posting. The idea is that he’s answering a reader question in 3 minutes and then pitches the question to his readers, interaction in the comments is awarded with the chance to win one of three ProBlogger Books.

I’m intrigued because I can’t decide whether it’s a nice touch and something that really benefits the readers, or a PR stunt for the book as well as a way to push out easy updates on the blog. I like to believe the former, but am having problems forgetting about the fact that more in-depth answers from Darren would be a lot more interesting to read.

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