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July 22, 2008

Are Blog Archives Working for Your Blog?

Your blog archives are the list of months some bloggers keep in their sidebar that link to monthly chronological collections of their blog posts. In the early days, a site with such a monthly listing in their sidebar meant this was a personal blog. Without it, it was a website or professional site.

Are you still displaying your blog post archives? What benefit do bloggers get when the offer a long series of months and years in the sidebar of their blog? Do visitors and readers really use them? Do you?

With all the worry about duplicate content and Google’s PageRank, if your blog is generated similar or duplicate content within the categories and tags, then why do you need to clog their databases with archives?

Have you ever found archives in a search result? I do all the time. I click though hoping to find the answer to my question and find nothing. That information might have been on page 4 of that month’s archive of posts, but now, the natural chronological push from the present to the past of the blog structure may have pushed the information I need onto page 6.

How would I know? read more

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