June 25, 2009
The International Olympic Committee’s reluctant acceptance of bloggers and social media’s participation in sharing information from the Olympic Games has been challenged by Reuters’ editor-in chief David Schlesinger.
Speaking to the International Olympics Committee Press Commission, he said that it was now not possible to control how established and new media disseminated information.
“The old means of control don’t work. The old categories don’t work. The old ways of thinking don’t work. We need to come to terms with that,” he said.
“Fundamentally, the old media won’t control news dissemination in the future. And organisations can’t control access using old forms of accreditation any more.” read more