September 14, 2009
There’s an interesting article on a Swedish online new site which suggests that fashion bloggers — seen as an increasingly influential group — could see themselves used as models in newspaper advertising campaigns by Kfem, a prominent Stockholm department store.
Firstly, various departments in the store will have a dedicated “digital dressing room” where shoppers can have their pictures taken in various clothing and have it put online immediately. It’s not clear whether this will be published on the store’s web site or if a customer can specify their own social media space/blog to have it uploaded to. read more