Web design or re-design with artists, musicians, painters, poets, or crafters can be challenging. They usually have their “vision” which may or may not be technically possible. From the start, I tell the artist that their website or blog is their stage, totally under their control. From design to attention-getting content. It’s their performance hall. An outlet for their creative expression. Do with it what you will – however, a few guidelines along the way will make it a more effective performance, no different than learning how to project and control your voice, develop stage presence, and learn the techniques of connecting with their audience.
Treat the experience as an artist collaboration. Any hint of commercialism or “how others do it” that might violate their “creativity” so monetization and SEO must be handled delicately. They usually think of themselves as unique trend setters, which works well in web design, but can break it, too.
Once they understand their website is a stage, they jump on board with enthusiasm and great ideas for incorporating their talents toward this new audience.