May 4, 2009
In August of 2005 I sat down to write my first few posts for a new blog, Plagiarism Today. It was my first attempt at a blog and at the time, it was viewed more as a side project than anything big.
Yet, with time it grew, not just in terms of readership, but also in terms of the amount of time I spent on it. First becoming my primary site and then a full-time business. Currently, I spent about 60 hours a week on PT-related issues and am very stunned by what the site has become.
However, with this experience came a lot of lessons, many of them hard. Some things I did well from day one, many things I did not. Though I’ve been able to go back and fix many of my mistakes there are some I haven’t and probably never will.
Still, if I could do it all over again, there are many things I would change. Here’s a list of five of the more important decisions that, if given a second chance, I would not repeat. read more
Tags: Blogging, branding, domain names, Feedburner, organization
September 22, 2008
When Patricia Houser reserved the domain name Palintology in early 2007, Sara Palin, the blog’s subject, was the Governor of Alaska and had not risen to national prominence. Houser, who had worked with Palin on her gubernatorial campaign, had obtained permission from the Governor to both create the blog and use her name in the domain.
However, both Palin and the Palintology blog were thrust into the national spotlight in late August when John McCain selected Palin to be his candidate for Vice President. Though both the site and the candidate were suddenly a global focal point, not all of the attention was desireable.
The worst example came when Newsweek used the Palintology name on the front cover of their magazine. This prompted Houser to not only begin the process of registering her trademark with the U.S. Patent and Trademark Office (USPTO), but also to contact Newsweek about potential trademark infringement.
But even as Houser and Newsweek seem to be working toward an amicable agreement, the story raises the issue about what bloggers can do when it comes to the names and logos of their blog. After all, if Palintology went from being a locally-focused political blog to having its name on the cover of Newsweek, so could almost any site. read more
Tags: copyright, domain names, domains, intellectual property, trademark