For those of you running an online store, the summer season is one of your favorite times of the year. However, in a competitive industry like clothing, there are thousands of other online stores vying for consumer attention, and some of them have a better stock in terms of quality/range than your store.
Despite the increase in competition in eCommerce space each year, there is always an opportunity to improve by focusing on increasing your conversions. This is essential if you want to improve revenue this financial year.
What often prevents online store owners from concentrating on the conversion metric is that improving it is time consuming, challenging, and complex. In reality, however, you can significantly increase conversions by making a few tweaks to your website and adding some features, such as the following: [Read more…]