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March 27, 2012

Social Media Is Popular But Email Is Still The Reigning King [Study]

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Email vs Social MediaAs a country, perhaps even as a planet we have become increasingly obsessed with social networks and while more than 845 million people may be using Facebook, 140 million are on Twitter and Google+ is about to reach 100 million users that hasn’t stopped email from being the number one source of internet communications.

Research firm Ipsos recently polled 19,216 adults in 24 countries and they found that 85% of those polled said internet email was an important part of their communication structure while just 62% admitted to using social networks.

Of course how people actually use the internet greatly differs from one country to the next. For example in Hungary 94% of internet users choose to log into their accounts just to check email while just 46% of Suadi Arabians choose email as their main reason for logging onto the web.  read more

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