In an effort to diversify and partly because I am writing this from a plane while in route to Austin, I have decided to expand my social media column. In less than 48 hours the SXSW festival will kickoff in Austin.
In many ways SXSW is positioned well within the festival season. It is held between Sundance and Tribeca. But what really sets SXSW apart is its collision of film, music and interactivity. It is three festivals that happen within a span of two weeks.