December 1, 2009
OK, you might not die, but your blog certainly will.
I don’t care how you believe the earth was created. Whether you side with theology or science, now that we are all here, one thing is clear: if we do not evolve as a species, we are destined for extinction. As humans, we have a pretty long rope (Most species get about 10 million years to get it right!). And it’s unlikely that we’ll be wiped off the planet within our lifetime. Our blogs, on the other hand, are headed straight for evaporation – unless we learn to evolve.
According to Richard Jalichandra, CEO of Technorati, the number of abandoned blogs could be as high as 10 million in 2009.
Most blogs are born with good intentions. Excitement keeps us awake at night and we truly believe that we will be able to carve out our own little spot in a given niche. In fact, a lot of energy is exhausted in choosing a topic to tackle. Part of that process is evaluating the ‘competition.’
Once we see an opening, we’re off an running. Not too far down the road bloggers discover that this blogging thing is pretty hard work – and getting noticed is even harder. Perhaps that’s why some numbers say that 80% of new blogs die within the first month.
If you are lucky enough to make it out alive of the first month, you might make the mistake of going on auto-pilot. Delivering great content is NOT enough. A key ingredient to the recipe of blogging success is being able to tweak your product on the fly. That means you are willing to make changes to tone, style and content – after the blog is born. Here are a few ways to make sure your blog is evolving. read more