Facebook wants users to watch entire ads from their advertisers and to accomplish that goal they are now paying site visitors to view adverts. Launched on Thursday the company is now offering Facebook Credits to watch certain video based ads.
Facebook Credits can be used to purchase in-app products, such as products found in Farmville and they can be used on Facebook’s new Facebook Deals platform, a competitor to Groupon that offers daily deals with offers often discounted 50% or more on retail goods and services.
The price for watching an ad isn’t huge, right now just one Facebook credit ($.10), but it does signal a new way to engage users who might typically exit video ads as they appear. [Read more…]