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August 23, 2012

Facebook Releases iOS App Update, Speeds And Overall Performance Dramatically Increased

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Facebook iOS App Twice As FastIt’s about time! Facebook on Thursday began rolling out the new version of its iOS mobile based application to Apple users. As promised the mobile network application is much faster and performs at a higher level.

Before the update an HTML5 heavy application caused Facebook users to wade through an ultra-slow mobile version of the social networks system. Even simply opening the Facebook app took longer than other programs installed on a users mobile device.

In an interview withAll Things Don Thursday morning Facebook iOS mobile product manager Mick Johnson admitted that users expected more from the app:

People have different expectations when it comes to using Facebook for iOS. They expect a level of performance and speed that just wasnt there.

In the interview Johnson claims that benchmark speed tests show that basic functions such as scrolling through a news feed, viewing photos and loading the app are faster by 200%. read more

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April 20, 2012

BranchOut Facebook App Reaches 25 Million Users, Raises $25 Million [Infographic]

BranchOut Reaches 25 Million UsersFacebook professional growth app BranchOut has caught on with Facebook users at a rate of 3 new users per second and now in celebration of the company’s 25 million users milestone the company has released an official infographic that celebrates BranchOut’s growth and its recent $25 million in Series C financing ($49 million to date).

In the infographic some interesting numbers are shared, for example BranchOut took just 16 months to reach 25 million users whereas LinkedIn took 65 months to reach that same level of service. BranchOut also points out that it is more apt to grab a more broad audience including “new college graduates, retail workers, nurses, software engineers and military veterans re-entering the workforce.”

The graphic also shows how reliant the company is on Facebook, using the social network to attract 55% of its user base. The company also shows its global reach with 40% of users in the United States and 60% located at international areas all over the world.

Here’s the official BranchOut infographic: read more

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