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September 19, 2012

Facebook Integration Added To Mac OS X Mountain Lion Update

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OS X Lion Facebook IntegrationFacebook and Apple have teamed up to further integrate the world’s largest social network with the recent Mac OS X Mountain Lion update.

Mountain LionVersion 10.8.2 incorporates Facebook sharing with various system components and Apple created apps.

OS X users simply sign into their Facebook accounts through System Preferences at which time they gain access to new abilities. The integration closely mirrors the setup already offered by Twitter integration.

Some of the apps that now include integrated Facebook sharing includeSafari, Preview and Contacts.

Apple has also integrated sharing capabilities with the Notification Center so apps do not need to be directly accessed to offer sharing capabilities. read more

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May 25, 2012

VEVO Traffic Grows 142% After Facebook Integration Added

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Vevo Skyrockets Views with Facebook IntegrationVEVO has witnessed a 142% year-over-year increase in audience registrations and the video-sharing platform is giving a good chunk of that credit to Facebook. In February 2012 VEVO relaunched its website, iPhone and Android apps with facebook integration and after that move the number of daily registrations increased by 200%.

According to VEVO by March 60 percent of its traffic was coming from timeline app stories that had been published to Facebook.

The company also uses Facebook to personalize playlists by syncing them to a users’ liked Facebook pages and iTunes libraries.

A recent study found that unlike Facebook the VEVO system typically doesn’t have a bad effect on workplace productivity since a majority of its video views are completed from 6 p.m. through midnight.

Here are a few impressive quarterly metrics shared by VEVO’s Matt Marquess: read more

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June 7, 2011

Will Point of Sale/Social Network Integration make us say goodbye to “Social Media Experts”

The diamond water paradox ought to be revised.  These days a couple hundred shares of stock in Google or perhaps Facebook next year, can be worth more than a good sized diamond and may in certain ways be as essential as the water we need to continue living.

Of course, we haven’t reached the point where you’d actually have to log-in to your Twitter or Facebook account to buy a bottle of water at a convenience store.

image from http://www.posmarket.com.au

Then again, there may actually be companies that are planning to integrate or have actually integrated Point of Sale systems (a.k.a cash registers) with either social networking websites.  The idea behind this is that when you purchase something from these companies, your purchase shows up as an update on your social network and that will perhaps, for a time, have an impact on the “conversations” you think you may be having with the world.  It’s kind of like Foursquare in a way but more directly tied up with actual purchases.

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