Facebook mobile ads offered better-than-expected results at the end of Q3, 2012 and now some analysts believe Facebook mobile ads revenue will overtake Google mobile ads by the end of 2012.
Reporting firm eMarketrt predicts that Google will generate $339 million in mobile ad revenue in 2012, a large increase fro the company previous estimates that ranged from $45 million to $100 million.
The firm notes that Facebook is expected to grab an 18.4% of the mobile ad market compared to Google’s current 17% share. Google is also expected to be down from 23% of the mobile ad market in 2011. read more
With hundreds of millions of Facebook users now engaging on the social network through the use of Android, iPhone and iPad apps it was only a matter of time before the company began serving ads to those platforms and that time now appears to be as early as March.
Sources close to the world’s largest social network say executives at Facebook have already discussed proposed advertising plans with advertising agencies and plan to offer paid “Featured stories” in mobile news feeds as a way to supplement ad space on smaller mobile device displays.
By mixing in sponsored ads with friends feeds users don’t lose screen space and only receive ads that match their interests and the interests of their friends.
Facebook has estimated that almost half of its 845 million users access the network via mobile devices, even one ad served per user per day would mean billions of new ad impressions for the network.Â read more