The new output was discovered by Inside Facebook but has not rolled out to all users at this time. Typically when Facebook rolls out a new feature it beta tests changes for a small subset of users then pushes the change to all of its 900+ million users over a short time period.
The new design includes the page’s cover photo, added About section information and even new icons for a page’s photos, fan base details, etc.
Mobile users will also notice a larger “Like” button that spans across the width of the screen. Pages with a “message” button however have a smaller like button.
By adding a cover photo and page descriptions to mobile output users are expected to gather a more clear understanding of what a page is about, while the larger Like button Facebook believes will lead to higher engagement rates and ultimately better mobile device revenues. [Read more…]