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October 5, 2012

Tips for Building High Quality Backlinks

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With the arrival of Googles search algorithm update known asPenguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.

Building high quality backlinksnaturally isnt a secretive process. Its something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: read more

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September 28, 2012

Klout Finally Adds Facebook Pages Support

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Klout Facebook Page

Facebook pages are now integrated into Klout scoring. In announcing the new feature Klout feature the company predicts that users with a Klout score between 70-80 has an average of 13,000 users talking about their Facebook page.

By connecting your brand or organization’s Facebook Fan page your Klout conversation increases and hence your score goes up.

The announcement comes just one month after the social media metrics website pushed out a new look and updated Klout scores.

Joe Fernandez, founder and CEO of Klout tellsMashable:

We went from about 100 variables that we were looking at to over 400.Were looking at a bunch of new stuff.

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September 27, 2012

10 Biggest Fan Drop Offs Based On Facebook ‘Fake Likes’ Purge

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Lady Gaga on FacebookThis past week Facebook began to remove fake accounts from its network and with that removal many Fan Pages inevitably lost “Likes.” As expected most of the biggest “losers” in the Facebook purge were popular Facebook pages created for the likes of Lady Gaga, Rihanna and Justin Bieber.

In fact asMashablepoints out Lady Gaga lost enough fans to fill Madison Square Gardens three times.

Facebook announced plans to purge fake accounts earlier in the week, citing the need for the network to keep its integrity in check.

Celebrities were at the highest risk of losing fans since out of the top 500 pages on Facebook seven of the top 10 belonged to celebrities.

The biggest loser however is social gaming network Zynga which lost massive fan numbers forTexas Holdem, CityVilleandMafia Wars.Those three games were the only non-celebrity pages to reach into the top 10 on Facebook. read more

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Facebook Bug Creates Wall Posts That Can’t Be Deleted

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Block SomeoneWant to post a message to a friends wall that they can never delete? If you follow the steps for a recently discovered Facebook bug that impossible to delete post is a possibility.

Here is how the bug works. Once you block a person on Facebook they can no longer see content that you have posted to the social network, that include posts you have made to their wall. Since they can’t see the post you put on their wall they can’t delete it. Sure you can’t post again to their wall but they also can’t delete your posts.

Facebook in all fairness does warn users of this possibility. When attempting to block a user the following message displays:

Blocking means you wont be able to see or contact each other on Facebook.” read more

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September 21, 2012

Facebook Photo-Tagging Suggestions Feature Terminated In Europe

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FacebookFacebook users in Europe should be noticing by now that they can no longer use the photo-tagging suggestions feature on their account. The site removed the feature after complaints were raised from privacy regulators across the EU.

News of the photo-tagging suggestion feature shutdown was made byIrelands Data Protection Commissioner (DPC) Billy Hawkes who issued a report this morning regarding Facebooks compliance with organizational recommendations that were suggested in December 2011.

Speaking toMashablea Facebook rep revealed:

As our regulator in Europe, the Irish Office of the Data Protection Commissioner is constantly working with us to ensure that we keep improving on the high standards of control that we have built into our existing tools.

This audit is part of an ongoing process of oversight, and we are pleased that, as the Data Protection Commissioner said, the latest announcement is confirmation that we are not only compliant with European data protection law but we have gone beyond some of their initial recommendations and are fully committed to best practice in data protection compliance.

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September 19, 2012

Facebook Integration Added To Mac OS X Mountain Lion Update

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OS X Lion Facebook IntegrationFacebook and Apple have teamed up to further integrate the world’s largest social network with the recent Mac OS X Mountain Lion update.

Mountain LionVersion 10.8.2 incorporates Facebook sharing with various system components and Apple created apps.

OS X users simply sign into their Facebook accounts through System Preferences at which time they gain access to new abilities. The integration closely mirrors the setup already offered by Twitter integration.

Some of the apps that now include integrated Facebook sharing includeSafari, Preview and Contacts.

Apple has also integrated sharing capabilities with the Notification Center so apps do not need to be directly accessed to offer sharing capabilities. read more

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September 18, 2012

Winklevoss Twins Buy $1 Million Stake In “Facebook For Investors”

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SumZero Social Network for financiersWinklevoss Twins Tyler and Cameron have invested $1 million on SumZero, a social network that journalists call “Facebook for investors.” Much like StockTwits and Stockr the website allows visitors to join together and share investing and stock trading tips.

Unlike other sites SumZero focuses solely on buy-side investment analysts who work inhedge funds, mutual funds, and private-equity firms.

The community of nearly 7,500 members has been handpicked bySumZero co-founder Divya Narendra. According to theWall Street JournalNarendra has rejected nearly 75 percent of applicants.

The Winklevoss twins won a $20 million cash settlement against Facebook and $45 million in private Facebook stock. As we all known by now that stock is worth approximately half of its original value. Given the stock issues faced by Facebook perhaps SumZero is the perfect investment for the brothers. read more

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September 17, 2012

Facebook Users Don’t “Like” Back-To-School Posts [Infographic]

FB Infographic for back to schoolStudents not only hate going back to school, they outright refuse to share information about products relating to back-to-school sales. A recent study bysocial software companyExpionhas found that back-to-school posts online are shared far less often than other posts in terms of Facebook “likes.”

To reach its conclusion Expion examined 18 of the top department stores, mass merchandisers, pharmacy stores, internet retailers, warehouse stores, and even dollar stores to check out fan reactions to certain types of posts.

While regular sales and other promotions were often shared by fans of the 18 store types, back-to-school posts were liked 79 percent less than just about every other subject.

Researchers examined how many likes each post received based on every 10,000 fans the company has, allowing for an accurate picture of a posts virality.

The study also found that brands shied away from too much back-to-school hype with only 16 percent of their posts focused on back-to-school sales. read more

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September 11, 2012

Facebook Drives Most Shopping Traffic But Pinterest Users Spend The Most Money [Infographic]

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Online Shopping ReferralsSocial media networks are big traffic drivers and when it comes to dominating the referral market no website is bigger than Facebook. While the world’s largest social network might drive 85.8% of online shopping sessions, Pinterest and its 11.3% referral traffic brings in the bigger spenders.

A new study byRichRelevanceexamined 700 million “shopping sessions” and found that shoppers who enter an online commerce portal from Facebook stay on the website in question longer and return to the online retail site more regularly. Facebook referrals average 7 pages per session while the study found Pinterest referrals check out only 4 pages and Twitter users stick around for just 3 session views.

The study also found that Facebook customers convert into sales 2.63% of the time while Pinterest customers buy .93% of the time and Twitter customers convert higher at 1.09%.

According toRichRelevancemuch of Facebook’s success appears to be from “Sponsored Stories” ads which tend to drive specific users with possible vested interested in certain brands.

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August 30, 2012

Bing Search Integrates With Facebook Photos, Adds Better Search Capabilities

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Facebook Photo Search Through Bing

Bing and Facebook further integrated their partnership on Thursday. Bing is now capable of allowing users to search Facebook photos for their accounts and friends accounts after authorizing the feature via the Bing app.

When searching the images section on Bing.com users will now see their results listed in a Pinterest-style layout (pictured above).

Bing takes its Facebook photo searching one step further, added the ability to search for specific keywords that have been added to photo captions or album titles, a feature even Facebook has not integrated on its own platform. read more

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