For businesses big and small, Facebook offers a great opportunity to connect with customers and build awareness. Collecting Facebook fans through the use of the ‘Like’ button is a great way to promote all you have to offer and target potential customers with offers and news.
However studies have shown that many fans will often ‘unlike’ a brand soon after a particular promotion or offer has ended. Other reasons why people unsubscribe like this include loss of interest in a business or product, page postings are uninteresting and a lack of postings to a brand page. Getting the most from your social media marketing campaigns, be they on Facebook or another social network, will rely on you being able to keep fans and attract new ones.
Of course it can be difficult to predict the buying behaviour of individuals, marketing tends to rely on demographics to target certain markets and consumers. And whilst not all promotions or offers you run will interest everyone, keeping your fans interested enough to stay with you will rely on you doing a little homework first. read more
This wasn’t the first time Canon used or attempted to use Trademark to shut down a site about them. In 2009, for example, they sent a takedown notice to WordPress.com, which was hosting a site entitled “Fake Chuck Westfall”, which is a parody of the real-life Canon technical adviser Chuck Westfall and commonly lampoons the company. However, in that case, WordPress.com refused to remove the site and it remains online today.
Other sites have reported problems with Canon, especially when they’ve used the trademark in the domain itself, but Canon is far from the only company to have legal spats with their fans. Fan communities, it seems, are plagued by legal problems, both trademark and copyright related, and are among the most legally-risky sites to create.
However, this doesn’t mean you shouldn’t create a fan site, be it a blog or a community, just that you have to be aware of the risks and work to mitigate them.