By now you’ve probably realized that a lot of your Web traffic is unexpected. By that I’m talking about the many people who stumble upon your blog in unexpected ways. Whether it’s a random page that has been crawled and ranked well by Google – or some random niche site picking up and promoting one of your links.
When people land on your blog, you should not assume that they will hit your homepage or the landing page you have put so much effort into. That’s why it might be time to consider an FAQ. [Read more…]