February 8, 2012
Tumblr has actively been attempting to showcase the networks talents lately, ast week the company hired two veteran journalists to cover the sites best content and now they have hired several emerging fashion bloggers to kick off New York Fashion Week.
Tumblr on Wednesday announced on its staff blog that they have partnered with Milk Studios, a photography and studio conglomerate who will take a team of five “local emerging voices in fashion from Tumblr to cover the events” to cover the events.
News of this type of “intimate” interaction was a smart move for Tumblr after BetaBeat in September broke news of the company’s attempt to monetize New York Fashion Week by selling premium ads to willing brands. BetaBeat wrote at the time: read more