As a new media practitioner, I’m always glad to see companies embracing the use of blogs and other new media not only to market their products and services, but more importantly to reach out to their audience and be part of the community. In this case, fashion and blogging are a good mix, as we can see with the recent launch of the C’N'C Costume National Blog, to complement its existing website. As a new media publication, the C’N'C blog serves more as a photoblog instead of a text-based blog, as the content is mostly photographs of fashion shows, events and C’N'C offerings.
Being a fashion-oriented blog, the C’N'C Costume National Blog does not only have photos of its own events and products, though. It also features what I think is more important in the industry C’N'C is in: the fashion scene around the world, particularly in C’N'C hometown of Italy.
The C’N'C blog also allows users to join the Costume National Community by signing up and signing in with their own accounts. Users can then leave comments to existing posts and photos, with their own gravatars displayed on the comment thread (and also on the front page).
Now that I’ve mentioend Italy being the hometown of C’N'C, perhaps it’s also good to mention that the site is available in English and Italian.
I’m not too fond of fashion shows, but whenever I chance upon runway shows I try to check out the latest trends. After all, being a (wannabe) photographer, fashion photography is one area I still haven’t explored and studied much. The C’N'C blog does feature the latest fashion shows and events, model castings, and other projects.
One comment I have with the blog though is its use of a horizontal-oriented layout, rather than the usual vertical approach of blogs. It’s a bit strange to navigate. But again, with the site consisting mostly of photos, this is an effective use of this kind of layout. Also, I’m not too comfortable with heavy use of dynamic HTML to display pages. It is indeed more interactive, and the animations are appealing. But in terms of accessibility, particularly to those with low bandwidth, and those with difficulty browsing such media-rich pages, the site may be difficult to browse.
Still, with the target audience of the blog being being the young, upscale crowd, a multimedia-rich approach is perhaps appropriate. If you are in any way interested in fashion, do pay the C’N'C blog a visit.
Disclaimer: This review was written upon request by C’N'C Costume National.