The Electric Outlet has outlined how the shift in followers to favored tweets determines influence. And the best part is, there is a way to measure this through Google searches. Type the following in Google search:

site:twitter.com/*/favourites USERNAME (note the U in favourites)

You might need to click “repeat and include the omitted results” at the page bottom. Surprised by how high or low the number is? Well don’t worry too much – a lot of people don’t use the favorites feature to its full potential.

Are the results surprising?