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September 2, 2011

Is Your Site Being Blocked?

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Currently, there at least some 22 countries that block some websites, even more that block VOIP services. China alone represents a block that can restrict access to your site to over 1 billion people.

Though there are ways around most of these Internet blocks, few within the countries impacted have the means and ability to do so, making those blocks, for the most part, at least somewhat effective at limiting communication.

The sad truth is that, though some strides have been made in promoting freedom of access online, many countries are tightening their grip. Recent news from Iran indicates the country tightening its grip and increasing its filtering. Turkey has also seen a similar tightening of Internet restrictions.

But blocking goes well beyond countries. Though less nefarious in nature, many companies and households also use blocking technology to restrict who can access certain sites. Whether the goal is to increase employee productivity or prevent minors from access adult content, the results are often the same.

So is your site being blocked? Are people who might want to visit your site barred from accessing it and, if so, what can be done about it? Here’s a quick look at the current web filtering landscape and what it means for your site. read more

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April 23, 2009

Google developing category filtering for AdSense ads

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Google has announced that it’s launched limited beta testing of a new feature: the ability to filter certain categories of advertising so that they don’t appear on a publisher’s site at all.

Google says that this is one of the top requests from publishers, explaining:

Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.

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