Envato’s Flash marketplace used to be known as FlashDen, but has now changed its name to ActiveDen. Why? Well, Adobe doesn’t want the good folks at Envato to use their trademark, being “Flash” obviously, in this fashion. Collis Ta’eed emailed the members and published a blog post on the matter, talking not so much of what he thought of Adobe’s demand but rather of the future, because obviously they complied and changed the name.
The new name amends the use of the word Flash, and it also opens up the marketplace for the future. In the last year we have added a budding Flex library and we now look forward to listing other interactive products like Adobe Air and maybe even Microsoft Silverlight!
Beware of using trademarks in your own brands and domains is the lesson here.
You know them. Those ads, often text-based, that appear in the sidebars, headers, footers, between posts, in posts, and all over blogs. The ads use an algorithm to evaluate the keyword content and publish ads related to the keywords. We all know how fallible those attempts are, don’t we? When it comes to WTF Blog Design Clutter, the distracting ad that pulls us from the content to the ad with a “WTF is that doing here” thought can ruin your blog reading experience.
A friend of mine shared the story of her husband’s struggle to recover from a stroke on her blog. There were laughter and tears in her stories, but also distractions. Her husband’s nickname is Joe and the ads in the sidebar showed horrible ads for Joe Cool, Joe Blow, Easy Joe, and other obnoxious things including cigarettes and light porn. Totally inappropriate. So many people complained, she took down the ads.
While online advertisers are working overtime to figure out profiling techniques, aiming as much related contextual ads at the blog’s visitors, a lot of the ads are totally unrelated, often insulting or demeaning. read more