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October 25, 2009

Sunday Morning SEO: The Role of Design and Formatting

Filed as Features with 10 comments

You may be surprised to see a post about design and formatting in an SEO column. These elements have nothing to do with keywords. But in my experience, they can play a crucial role in link building.

I found this out from one of my blogs about a year ago. A couple weeks after I started the blog, I started getting links and some of the linkers commented about how they liked my blog’s design. This was the first blog I launched that had a custom design. In the past, I would start blogs but just use a common free theme. I would modify it a little bit, but you could still tell that it was a common design. (If you’ve seen all the similar Thesis themed blogs running around, you know what I’m talking about.) read more

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November 10, 2008

Movable Type Monday: White Space, Logging, and Documentation

Happy Monday, folks! I don’t know about you, but I sure was glad to see the U.S. elections finally come to an end. Of course, considering the past election season lasted almost 2 years, it may have finished just in time for the mid-term election season to begin!

I bring this up in order to share a bit of MT Presidential trivia: Both current President Bush (in 2004) and President-Elect Obama (in 2008) used Movable Type for their campaign blogs. Perhaps that will give them something to chat about as they are preparing for the transition of power.

Alright, enough politics, let’s get down to business.

This week, Brad Choate posted a proposal for trimming white space in templates. I love this idea, and hope it gets implemented soon. When you’re writing complex templates, it’s easy to have long blocks where all you’re doing is setting the values of MT variables. When your page gets published, you end up with lots of empty space. As an occasional Ruby on Rails programmer, I like the proposed implementation — the syntax is similar to that used in ERB templates. read more

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