As you grow and develop as a blogger or writer you will need to continuously focus on how you’re going to drive traffic by providing content readers find interesting. Your ability to spark conversations and get people thinking and talking about you, your brand or commentary is what will help create relationships and build authority. Authority in search engines or in the minds of your readers is not about how much content you can create but how much value you can squeeze into every encounter.
As bloggers, how do we provide value for our users and readers? Your answer will depend on what your goals are and what niches you’re serving, but in our field, engaging conversations have proven to be particularly valuable. This is the reason many marketers who have ventured into the world of forum building have enjoy success beyond what they could ever imagine. Since this form of communication offers a richer, more personal and direct experience for individuals seeking answers to questions and a desire to interact. [Read more…]