A new link button via the Foursquare Web service allows members to share a link to venue pages for people who do not use Foursquare.
The mobile app rolled out a button for the service in early February, priming the platform for further expansion.
The new feature generates a URL that can be accessed without logging into Foursquare.
Many analysts have complained that Foursquare needs to expand its service to survive an onslaught on competition. By allowing non-members to access venue information the company could become a more capable open ratings and local search platform. [Read more…]