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October 13, 2011

Foursquare iPhone and iPad Update Delivers ‘Radar’ Feature

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Foursquare RadariPhone and iPad users on Thursday were treated to the newest release of Foursquare and with that app release comes a brand new feature called Radar.

Radar works by allowing users to check-in at locations and then receive information about other hot spots they might want to try. For example Foursquare gives the example of following the list “2001 best dishes and drinks” at which point checking in at one of that lists locations will provide you with information about other spots in the area you might want to try.

The Radar system also provides users with ability to receive notifications when their friends are in the same area. read more

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September 9, 2011

BlogHerald Week In Review – Five Stories To Make Sure You Didn’t Miss

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FacebookIn case you missed them we have five stories from 9/5/11 through 9/9/11 that you should be sure to check out. Whether you’re a Facebook user with multiple admin pages, a Foursquare users trying to figure out why your friends haven’t adapted the technology or an Instagram fan we have something this week that you’ll find engaging. Also be sure to check out our post about the Google acquisition of Zagat and Google’s big plans for the Google +1 button.

Facebook Security Flaw Let’s Users Hijack Pages From Original Owners 

Facebook pages are meant to provide users with a forum to share a specific interest or set of interests, this week it was discovered that page creators could be booted from their own pages by administrators who they assigned to help moderate their public forums. Facebook FAQ say that type of activity isn’t allowed but it was discovered to be a possibility.

Smartphone Users Less Likely To Checkin Than Perform Other Tasks [Study]

Smartphone users love to play Angry Birds, even check their email, text message and make phone calls, what they don’t care much for is the ability to “check-in” at locations using location based services such as Foursquare and Gowalla. This article examines numbers provided by a recent Pew Research Survey and shows that less than 15% of users have taken to location based services and even fewer of those users are checkin-in each day.

Here Comes Instagram: Infographic

Instagram is quickly becoming a juggernaut in the social sharing photo platform world. While Flickr took 2 years to reach 100 million photos, Instagram reached that same level in just 8 months while attracting 7 million users in just nine months. This infographic shows the incredible speed at which Infogram has become a big player in the photo sharing world. read more

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September 7, 2011

Smartphone Users Less Likely To Checkin Than Perform Other Tasks [Study]

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Foursquare and GowallaGeo-location based services such as Foursquare and Gowalla may be growing their active user bases but they aren’t exactly the most popular programs among Smartphone users.

According to a recent study by the Pew Research Center, Foursquare and other location based applications are the least popular apps among smartphone users.

The survey asked 2,277 adults about their preferences when using their phones and more than half said they access social networks, send photos and view email, while only 12% of smartphone owners say checkin services are a regular part of their daily routine.

The study also found that checkin users are even less likely to share their location to Facebook and Twitter with just 9% of internet users and 14% of  experience social media users posting their locations to social networks.

Here’s a look at how Smartphone users are utilizing their devices programs: read more

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August 18, 2011

Foursquare Now Allows Users To Check Into Events

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Foursquare Events Checkin Screenshot

Foursquare has announced a new feature which allows users to check into major events, a task users typically fulfill by checking in at various locations and then typing a message so friends know why they are at those venues.

On their official Foursquare blog post they wrote:

“It’s one of the most common checkins on Foursquare: you head off to a movie theater, check in, and type in ‘Harry Potter’ to tell people what you’re seeing. Or check in to a stadium and shout ‘Patriots game’ or ‘Lady Gaga concert.”

Company officials went on to add: read more

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August 16, 2011

President Obama Joins Foursquare, Utilizes Tips And Event Checkins

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President Obama BlackberryPresident Obama has joined the world of location based services, signing onto Foursquare this week.

After signing up for the popular check-in service the White House released the following statement:

“The White House is now on Foursquare, a location-based social networking website, which is the latest way for you to engage with the administration,” while adding, “There are over 10 million people already ‘checking in’ around the world, and now you’ll be able to discover ‘tips’ from the White House featuring the places President Obama has visited, what he did there, plus historical information and more.”

The President’s Foursquare account will be used to post his whereabouts as he tours the country for his economic bus tour, focusing on the Midwest at this time.

Along with the President’s location, various checkin locations for different presidential events are being created, while White House staffers have already posted their first tip on Monday, revealing that the President had delivered a speech in Cannon Falls, Minnesota where he talked about growing and strengthening the economy. read more

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August 3, 2011

Foursquare Now Offering “Self-Serve” Business Pages

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Foursquare logoOn Tuesday location based service Foursquare announced that they now have 500,000 free merchants using their system and today they have revealed that business pages are now a self-serve option that any business can utilize.

Business owners looking to utilize the system can sign up for a free business page using their Twitter account login, at which point they can choose to share check-ins and tips with their Facebook and Twitter accounts.

The system also allows business owners to setup multiple manager accounts to expand their reach across different regions and even divisions of a company.

Before the new system was put in place the Foursquare development team had hand-code almost 3,000 brand pages for businesses. read more

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July 31, 2011

Forecast App Sends Future Foursquare Check-In Notices To Your Friends List

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FoursquareChecking in on Foursquare is a great way to let your friends know where you are at any moment, however if you plan on having them possibly meet you at those locations it could mean waiting around for an unspecified amount of time, that is unless you have the Forecast app which pushes out “future check-in” locations to your Foursquare friends before you even arrive on location.

The mobile application, once installed on your Friend’s Smartphones can also user push notifications so your plans are immediately revealed to your friends, alerting them to the best places to meet up with you at any given moment.

Since the program works in conjunction to Foursquare, users simply log onto the system using their Foursquare account read more

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July 29, 2011

Groupon & Foursquare Create Partnership To Provide Location Based Deals

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Groupon and Foursquare Deals ScreenLocation based service Foursquare has teamed up with daily social coupon site Groupon to offer users daily deals in the Explore tab of the Foursquare application.

Offering daily deals through partners is nothing new for Foursquare which has previously teamed up with LivingSocial, Gilt City, AT&T Interactive, BuyWithMe and Zozi however the Groupon offers are by far the largest to grace the applications presence.

Foursquare plans to fully launch the program on Sunday which will see Groupon’s daily deals appearing next to their five other partners on a regular basis. The program is convenient since the deals are pulled in by location, which means a user visiting another city doesn’t have to reconfigure their favorite daily deals sites to find special offers each day.

As with their other partners Foursquare will give the mayor of each location a special deal on top of the Groupon deal, while the partnership will earn Foursquare a part of Groupon’s revenue for each deal they help close, making the partnership truly beneficial for everyone involved. read more

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July 27, 2011

Foursquare Expands “College Badge” Program, Removes Badge Fee

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Foursquare College Badges

Following the success of the company’s “Universities 2.0″ program, Foursquare announced on Wednesday that they are bringing the program back and adding even more colleges to the program.

On the official Foursquare blog they announced that 15 colleges have partnered with the company at this time and they include:

Arizona State University, Texas A&M, UCLA, USC, University of Oregon, Texas Tech, Duke University, West Virginia University, University of Oklahoma, University of Wisconsin-Madison, University of Kansas, University of South Florida, Virginia Tech, UC Berkeley and The Ohio State University.

The program initially launched with Harvard, Stanford and Syracuse and will relaunch when the fall semester starts for students.

Location based badges for other universities are also expected to be added as the program expands.

The schools chosen to participate were given priority because they have already teamed with Foursquare in the past, for example Texas A&M had previously used Foursquare to sponsor campus wide scavenger hunts. read more

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July 20, 2011

Colombia Pictures Teams Up With Foursquare For “30 Minutes Or Less” Campaign

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30 Minutes or Less Foursquare BadgeColumbia Pictures has teamed up with Foursquare to promote their new movie 30 Minutes or Less with a new campaign that asks users to interact with the movie.

The program allows users to follow 30 Minutes or Less via the location based service and then check in at “movie-themed places” such as pizza parlors, banks, food trucks, screenings and of course movie theaters on opening weekend for the movie. As users check into the “movie themed” locations they will receive a 30 Minutes or Less badge and will also have the option of accepting special incentives from affiliated movie theaters.

Colombia Pictures also says that certain theaters may offer special promotional materials for users who check in during the movies opening weekend, although what those specials may entail are not known.

There’s also a cash prize incentive for people who take part in the promotion, users who unlock the 30 Minutes or Less badge can win a grand prize of $3,000. read more

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