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March 1, 2012

Zynga Bridges Online-Offline Worlds, Offers Free Products Inside Frito-Lay Snacks

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Frito Lays

You may recall a while back when Zynga teamed up with Green Giant products to bring a bit of realism to Farmville, now the company has decided to once again bridge the online world to the real world, this time through the use of Lay’s Classic potato chips and Doritos.

Each time a customer buys one of those items they will receive a special code which can be used in FarmVille, CastleVille and CityVille by accessing each game’s Game Card Redemption tag on Facebook.

To find Frito-Lay products that offer the option just look for specially marked bags of chips which are only available at Walmart at this time. The chips are being sold next to $15 and $25 Game Cards and the promotion is set to run from today through April 12.

Prizes users can receive include a spring llama in FarmVille when users purchase Funyuns, a Lucent apartment in CityVille with a ruffles purchases and a sunburst banner in CastleVille when Cheeto’s are purchase.  read more

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