Starting today, players are told to find Rango. Players must ask their friends for 10 water buckets and then view a trailer of the movie, at which point they will receive a Rango statue to put on their homestead.
The promotion of movies isn’t a new gesture on the part of Zynga, they have also promoted The Green Hornet and Megamind but at least this time the movie they are promoting fits in a little better with the time period of the games theme.
Promoting products via social media games is becoming increasing more lucrative, with 19 million people actively playing FrontierVille, an estimated 9 million people took part in the Megamind promotion alone, a number equal or greater to the number of individuals who would have seen a commercial for the movie during primetime broadcast of a popular TV show. [Read more…]