December 2, 2009
Just a gentle reminder to everyone, especially if you do product reviews on your blogs that today, FTC’s new regulation covering blogger disclosure takes into effect. If you haven’t done so yet, it’s either you’re playing hardball or you’re not a celebrity blogger or endorser popular enough for the FTC notice your practice and actually goes after you.
In case you forgot (I personally did, except that FTC rulings does not apply to us non-US based bloggers I guess), the revised FTC guide states that
“…the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”