The New York Times is launching Gadgetwise, a gadget blog that goes head to head with the likes of Gizmodo and Engadget (first and foremost), but so far in a less quirky and introvert style. Like you’d expect from the publisher, of course. The welcome post describes it like this:

A new personal-tech blog, Gadgetwise is currently organized around four product categories (digital photography, home entertainment, mobile technology and personal computing), each with a dedicated contributor.

If you want to know who’s writing, there’s an introduction to the five man team as well. read more