A small redesign across the board introduced the new submission form on all 9 Gawker blogs.
User submissions will have to include a tag, using the Hashtag format, popularised on Twitter. Submissions with tags will then be published on the blogs’ appropriate tag pages. The new move is reminiscent of the once so popular community portals with forums and Denton appropriately called the new asset ‘Gawker Open Forums’. From the internal memo sent to editors: read more
Today Erin Pettigrew announced the total traffic Gawker Media has generated in little more than 7 years. Nick Denton announced the first Gawker blog, Gizmodo, on August 14th 2002, some weeks after Peter Rojasstarted the blog with 6 daily entries. Denton called it a low-risk experiment and wanted to know if someone could make a living from blogging.
I have no idea how much Gizmodo can bring in revenues. All I know is that weblogs are a compelling form, gadget addicts are all online, and Amazon.com’s API makes it easy to connect product with content.
Most importantly, this is a low-risk commercial experiment. Most media companies suffer from overblown editorial, an ad sales force with padded expense accounts, and overly complex publishing systems with a team of primadonna sysadmins to maintain it. By contrast, Gizmodo will be a couple of hours a day of Pete’s link-picking skills, some automatically generated Amazon.com links, and $150-worth of Movable Type. Media has never before been this lean. read more
The fact that Nick Denton’s Gawker Media is making a bundle despite the recession, filling its sites with heavyweight advertisers, is old news. That doesn’t stop Advertising Age to feature the blog network as something that is actually working. It gets a bit silly though:
Did Gawker Media just grow up? The little web publisher that big media loves to hate is now teaching them a thing or two about brand advertising. No belly-fat ads, ads with festering sores or diet-success stories; just big, splashy brand ads from HBO, Audi and Samsung.
I don’t exactly recall the Gawker Media brands being littered by Civony Adsense ads before everything went downhill in the advertising industry. But fine, yeah, there’s no doubt that the 45% revenue increase accounts for some sort of maturation. I’d like to put that to the fact that advertisers get the web and its strengths over old media channels better these days. After all, when you feel the pinch it is a good thing to be able to track everything in realtime.
Gawker Media has been struggling to serve their oh so necessary pageviews, and the culprit turned out to be none other than the Consumerist. The site is hosted by Gawker Media as part of the deal with the Consumers Union, who acquired it late last year. As the clever already deducted, the Consumerist site was attacked by hackers, which caused the technical difficulties. All sites are back up, although the Consumerist isn’t behaving perfectly well yet.
Ever since Defamer was merged into Gawker earlier this year, I’ve been looking for the right person to hire in L.A., so I’m pleased to announce someone who was worth the wait: Richard Rushfield is joining Gawker as its new West Coast Editor. From his Venice bungalow he’ll proudly fly the Defamer flag as well as pitch in with charting the general editorial direction of the site.
Richard Rushfield is slated to start at Gawker on August 31st. He was previously the Entertainment Editor at Los Angeles Times, which should fit the Defamer part of Gawker perfectly. The Defamer brand was merged into the main Gawker site in February this year, after failing to sell it. Read the full memo at Bloggasm.
Good news for Nick Denton & Co., his Gawker Media reports that revenues are up by 45% in first half of 2009. So much for that “adcopalypse” where Denton spoke about 40% decreases in ads online last year, and warned media outlets to cut their costs why they still could. Gawker Media certainly did that, but it hardly hurt them, it would seem. They even brought back the pageview bonuses.
Don’t all get excited: the levels will be modest; aimed at the writers who aren’t paid as much as their traffic would warrant; and we’re only committing to bonuses for the second half of this year. Chris Batty’s sales and creative services teams have done an impressive job in bucking the advertising slump; but we have no idea how long we can continue to out-perform competitors.
I’ll basically be doing what I do now, just probably fewer posts a day plus some actual reviews and stuff. I’m excited/nervous/gassy. All that.
Richard Lawson is one of the key entertainment writers on Gawker, and apparently averaged 2.4 million pageviews per month which is top of the bill according to the SAI story. In other words, a blow to the Gawker Media network, not only by the loss of a writer but also in pure money since it is unlikely that his replacement will reach the same levels quickly.
The BloodCopy ad campaign, which put the True Blood promotional blog BloodCopy within the Gawker Media network and caused quite the ruckus, it now over. That means that BloodCopy has left the network, and is now a half-decently hacked Kubrick-based WordPress blog. Better yet, they left the network in character:
Effective at Sundown today, I’m taking back control of Bloodcopy and leaving the Gawker network.
One of the good things with having your stats open in public, like Gawker Media has (using Sitemeter by the way), is that you can get others reporting on how much you grow. Like Simon Owens, who blogs at Bloggasm, and has been analyzing the stats, finding that the Gawker Media network (BloodCopy not included, of course!) increased by 17% during the first five months of 2009.
For the first five months of ‘09 the blogs showed a combined 1.4 billion page views, compared to 1.19 billion in the last five months of ‘09 — a jump of over 200 million.
To conduct this survey I compiled page view data from Gawker Media’s Sitemeter stats from each of the blogs. The number of page views does not represent the number of unique visitors to a site, but rather the number of times a page was loaded.
More numbers and analysis by Owens in the Bloggasm post. I guess Gawker Media could just link it, sit back, and save the money on that marketing rep who usually does these things.