It appears as if Nick Denton wasn’t able to sell his celebrity gossip (aren’t they all?) blog Defamer. Instead, it is now becoming a part of Gawker.com – the entertainment column according to PaidContent. Said business site is quoting a blog post written by Dentonwhich unfortunately is no longer available, it just redirects to the not so updated nickdenton.org blog – it’s back up! Assuming PaidContent got it right, Denton said “the brand was worth more to us — as a section of the Gawker site”.
Free translation: The bids we got were too low, and we can use the 900,000 monthlies to strengthen our key brand.
The defamer.com site will show all Defamer posts from Gawker, but the team is leaving to do something else, yet to be announced.
Pingdom took a look at the Technorati Top 100 blogs to see what blogging platform was the most widely used one. I can’t say I’m the least surprised to see that WordPress finished at the top. Looking at the self-hosted blogs, 27 (ie 27%) run WordPress, 12 rolls on Movable Type, 8 are custom made, and 4 use Drupal. Looking at hosted blog platform, TypePad finishes at the top with 16 blogs, Blogsmith rolls 14, WordPress.com only has 5, and 3 use Blogger. Worth noting is that Gawker Media blogs has their own platform, and it isn’t listed, whereas AOL Weblogs Inc, use Blogsmith.
For even more number crunching and graphs, check out the excellent run-through at the Royal Pingdom blog, including a full list.
After a wild and woolly four years at the helm, I’m stepping down from the site lead position to work on Some New Stuff on a day-to-day basis in 2009. To be clear, my decision has nothing to do with the big bad economy or any kind of scandalous company blow-up—it’s just time for me to move onto new projects. It’s tough letting go of something I love so dearly, but it’s easier knowing it will be in very capable hands.
Good to hear, no Nick Denton slashing the workforce this time.
Adam Pash has been a Lifehacker contributor for 3 years, so he should know how things work. Also, Gina Trapani will continue to post on the blog, as well as do some other stuff, so she’s not disappearing totally. A little more in the announcement post.
Recession or no, people surely won’t stop reading the Gawker Media sites, and as long as Denton & Co. can continue to sell ads on a CPM basis, they should be able to ride this one through. October is another record high, according to the network site, clocking in at 297 million pageviews, and 22 million unique visitors. Crazy.
In his ever present search for more money through slashing, Nick Denton of Gawker Media obviously concluded that the 1 million pageviews monthly on tech gossip rag Valleywag just won’t do. It has to go, and will do so at the end of the month according to Owen Thomas. Valleywag got to stick around two and a half years, but will live on as a part of Gawker Media flagship site Gawker, to which Thomas invites us for more snarky tech gossip.
Nick Denton’s successful blog network is getting ready for harder times. 19 of the 133 employers is being laid off, while another 10 is hired to strengthen the successful sites like Gawker, Kotaku, Gizmodo and Lifehacker. He’s also temporarily suspending the pageview bonus system, which have already seen some slashing, for the first quarter next year, while hinting that it might be out of the loop longer in his memo. It’s not all bad news for Gawker Media bloggers, though, since the base pay amount will be raised for the ones not getting sacked.
Gawker Media, the blog network lead by Nick Denton, had a great July, it would seem, with no less than 6 sites setting new traffic records. Impressive indeed. The official posting also notes:
Also important is the year-over-year growth that continues with this new high. Gawker Media’s network traffic level is 70% higher than last year, 330% greater than in July 2006, and a whopping 700% higher than three years ago in 2005.