The last 10 years or so have seen online publishing startups such as Mashable and Gawker Media jostle for position with many of the traditional publishers such as the BBC and the New York Times. The team at Infographiclabs created a fantastic visual representation of this in the Infographic below.
Today Erin Pettigrew announced the total traffic Gawker Media has generated in little more than 7 years. Nick Denton announced the first Gawker blog, Gizmodo, on August 14th 2002, some weeks after Peter Rojasstarted the blog with 6 daily entries. Denton called it a low-risk experiment and wanted to know if someone could make a living from blogging.
I have no idea how much Gizmodo can bring in revenues. All I know is that weblogs are a compelling form, gadget addicts are all online, and Amazon.com’s API makes it easy to connect product with content.
Most importantly, this is a low-risk commercial experiment. Most media companies suffer from overblown editorial, an ad sales force with padded expense accounts, and overly complex publishing systems with a team of primadonna sysadmins to maintain it. By contrast, Gizmodo will be a couple of hours a day of Pete’s link-picking skills, some automatically generated Amazon.com links, and $150-worth of Movable Type. Media has never before been this lean. read more
Ever since Defamer was merged into Gawker earlier this year, I’ve been looking for the right person to hire in L.A., so I’m pleased to announce someone who was worth the wait: Richard Rushfield is joining Gawker as its new West Coast Editor. From his Venice bungalow he’ll proudly fly the Defamer flag as well as pitch in with charting the general editorial direction of the site.
Richard Rushfield is slated to start at Gawker on August 31st. He was previously the Entertainment Editor at Los Angeles Times, which should fit the Defamer part of Gawker perfectly. The Defamer brand was merged into the main Gawker site in February this year, after failing to sell it. Read the full memo at Bloggasm.
Remember when blogs were going to be fiercely independent firebrands who, purified of old media insidery stench, would pull no punches against traditional power structures? So much for that. Today’s laptop media is shaping up to be nothing but lapdogs.
I’ll basically be doing what I do now, just probably fewer posts a day plus some actual reviews and stuff. I’m excited/nervous/gassy. All that.
Richard Lawson is one of the key entertainment writers on Gawker, and apparently averaged 2.4 million pageviews per month which is top of the bill according to the SAI story. In other words, a blow to the Gawker Media network, not only by the loss of a writer but also in pure money since it is unlikely that his replacement will reach the same levels quickly.
I’ve been watching the BloodCopy debacle for some time. BloodCopy is a new blog in the Gawker Media blog network, about vampired. Problem is, it is a big ad in itself, the whole blog is a HBO promo for the TV series True Blood.
There’s disclosure, hidden away in the Gawker Media footer. There’s no “sponsored post” text or anything. The campaign is, at the very least, balancing along the edge of what is deemed OK within the blogosphere.
If you’re a blog network like Gawker Media, mixing rumors and news with celebrity stalking and snarky commentary, you need a demo reel to go with it. Luckily, enough people have spoken out against the network blogs, and they have been featured in a fair share of popular culture TV shows (you missed the Californication Gawker mugshot, guys!) to make for an interesting video. read more
Choire Sicha and Alex Balk, two former Gawker editors, have decided to venture out on their own. The Awl is their creation, a not so pretty blog at the moment. The welcome post is nothing to get excited about, but the about page tells the story a bit more thorough:
It was birthed from the following thoughts: What if there were a website that zippily surveyed a wealth of resonant, weird, important, frightening, amusing bits of news and ideas? And what if it weren’t totally clogged with reality show linkbait?
Valleywag, ie Gawker these days, runs a story about a rumor stating that Google might stop pumping money into Firefox, and start pushing their own web browser instead, Google Chrome. The angle is pretty aggressive against Google, and the story is wrapped up with this paragraph:
It makes sense that Google would want to support its own Chrome Web browser. And yet bullying a nonprofit would seem to clash with Google’s “don’t be evil” motto. Perhaps “don’t lose money” has become more important.